2024 Year in Review | Milestones & Growth
As we bid farewell to 2024, it's time to take a moment to reflect on the significant milestones that have shaped the past year. From new product launches to strategic partnerships, 2024 has been a year of growth.
Naboso in the News
In 2024, Naboso experienced several strong media opportunities including Dr Emily's appearance on Home Shopping Network (HSN), our Splay featured in the Wall Street Journal and most recently the use of Naboso products with Jimmy Butler on the Netflix NBA documentary "Starting 5".
New Partnerships
2024 was a year of collaboration and partnerships with two of the biggest being that with Vivobarefoot and StretchLab. In the first half of 2024, Vivobarefoot aligned with Naboso on their commitment to the future of foot health. You can find Naboso's foot recovery products on the Vivobarefoot websites in the EU and US.
In the latter half of 2024, Naboso solidified a partnership with Xponential Fitness, specifically with their brand StretchLab. Naboso's recovery collection is currently available at over 75 StretchLab locations with products such as the Neuro Stick being used during the client sessions.
New Product Launch
Innovation continues to drive us forward, and in 2024 we launched our second hand-specific product - The Hand Activation Kit. Designed to activate, stregthen and release, this product is already gaining strong traction in the performance industry.
Expansion of IP Portfolio
The specificity of our texture is what defines the uniqueness and effectiveness of our products. In 2023 Naboso was granted its first utility patent, this quickly was followed by the granting of several design patents. Most recently in August of 2024, Naboso was granted its second utility patent for the method of manufacturing our socks. As Naboso continues to innovate new products, both utility and design patent applications are being filed.
Closing of $3 Million Investment
Finally in December 2024, Naboso closed a $3 million investment round with distributor and strategic partner Protea Japan Ltd. This investment is an integral part of our growth strategy and allows us to further our mission of spreading the power of neurosensory based products for movement longevity.
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As we close the chapter on 2024, we cannot thank our customers, resellers, distribution partners and supporters. We are dedicated to pushing the future of foot health forward and we could not do it with you! Happy New Year!